In her hit song, What’s Love Got To Do With It? Tina Turner tunefully deals with that burning question.

My particular focus is on answering a similar – yet quite different – question: What do words have to do with it?

These questions may seem unrelated, but they share the same answer, which is . . . everything!

Though visuals have immense power, their impact is greatly heightened when they are complemented by well-chosen words. Of course, even in the absence of visuals, there is great power in words. The Declaration of Independence and U.S. Constitution come to mind.

In the realm of business, it has been proven that marketing messages, when expertly worded, can be a powerful force. One that can be taken to the bank.

I would like to be your wordsmith so I can prove it to you.

Kind of like a poor man’s John Hancock.