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Our Marketing Blog“You’re hired.” “We’re giving you our business.” “You got the account.” “I’m calling about your ad.” Is this the kind of response your marketing communication gets? It results from product and/or service offerings backed-up by thought-provoking messages that can seal the deal. Effective writing is the product of appropriate, outcome-driven thinking. Not just what is […] |
About UsInto a field rife with conventionalism and “cookie cutter” methods, Allan Starr brings to his clients his own refreshing, innovative style of results-oriented marketing approaches. The marketing, advertising and public relations world has changed materially since the Arizona native founded his Phoenix-based agency, Marketing Partners of Arizona, in 1976, and Allan has kept pace with an enthusiasm that has enabled him and his top-line, hand selected associates to meet the challenges this represents. Possessor of a rare blend of visual and verbal perspectives forged by his extensive past experience as a photographic illustrator, copywriter, editor and publisher, the energetic, award-winning wordsmith and strategist refuses to stop growing. “I owe it to our clients and my own deep-rooted need to remain relevant,” he explains. A former nationally known commercial photographer specializing in choice advertising and PR accounts, Starr subsequently became an editor/publisher of national trade magazines, where he learned what it is like to be, he states, “on the other side of the desk.” This latter experience has served him well in approaching editors and broadcast producers with publicity releases for his agency’s enviable roster of local, regional and national accounts. He personally has served a “blue-ribbon” clientele including the Alamo and National car rental cos.; Armour Dial; CBS Television; Chevrolet Motor Division; Cigna Healthplans; Coleman Lanterns; Doubletree Inns of America; Ernst & Young; Ferrari of North America;. Prudential Insurance Co. of America; Standard Oil Co. of California; 20th Century Fox; Universal Pictures; Pepsi Cola, UPS Stores and Winchester Rifles, along with hundreds of local and regional firms. Ever generous with his knowledge, he has since 1999 published an internationally-circulated e-newsletter, Marketing Monthly, boasting a subscriber list of several thousand, and has presented standing-room-only marketing workshops across America and as far away as Trinidad and Tobago. A consummate supporter of the industries he represents and the community in general, and a dedicated small-business advocate, he long has been active in leadership roles for numerous civic and business organizations, including the Phoenix Advertising Club; Advertising Association of the West; American Advertising Federation; Professional Photographers of America; and Executives Assn. of Greater Phoenix. He also has served as president of the Arizona Small Business Assn.; The Phoenicians; Phoenix Jaycees and as a board member of the Greater Phoenix Chamber of Commerce. As a civic and community activist in the late 1960s, he was named one of the Three Outstanding Young Men of Arizona by the Arizona Jr. Chamber of Commerce. |