An erstwhile golf buddy of mine was fond of exclaiming – after one of us hit an errant shot (which was often) – “you buys yourself a set of clubs, and calls yourself a golfer!”

That grammatically-tortured line comes to mind when I contemplate how slack some of us are as we go through all of the effort and expense of creating a website, but fall short in supporting it with the on-  and off-site initiatives that are readily available for optimizing it. This strikes me as akin to a highway sign at the fork in a road that reads “X miles to . . . “ but lacks a directional arrow.

We recommend an investment (modest, at that) in procuring a baseline status report that offers the particulars of the power of your online presence – or lack of it – in reaching your key prospects.