I am always amused when I hear someone proclaim proudly, “We don’t advertise; we get all of our business from referrals!”

I’ll be clear:

1. Referrals are the most powerful kind of advertising.
2. Referrals combined with “advertising” create unbeatable promotional synergy.

If a business wants to limit its growth to an organic, gradual rate, relying solely on word of mouth could be adequate. Promotional effort correlates directly to goals and ambition.

Those who want more usually need to do more.