We all are familiar with the time–honored platitude, KISS . . . keep it simple, stupid!

This makes sense if we are talking about trimming the unnecessary details, but keeping it simple at the expense of impact and relevance is an equally costly mistake in marketing communication. Well–written and relevant content can be your most powerful tool.

So, let’s remember to KIMS . . . keep it meaningful, stupid!

We all are familiar with the time–honored platitude, KISS . . . keep it simple, stupid!

This makes sense if we are talking about trimming the unnecessary details, but keeping it simple at the expense of impact and relevance is an equally costly mistake in marketing communication. Well–written and relevant content can be your most powerful tool.

So, let’s remember to KIMS . . . keep it meaningful, stupid!

Experience comes in three levels, or “grades.”

There is the  “time in grade” variety, which, to me, means an individual or company has merely done whatever they have been doing for a certain, perhaps lengthy, amount of time.

The next level is successful experience, which means doing it well over a particular period of time. Obviously, this is more meaningful, and I urge our clients to capitalize on this, particularly by offering specific examples to prospects, including the inclusion of results achieved.

Then, the highest and most pertinent use of experience is being able to apply it to the contemporary challenges inherent in today’s highly competitive marketplace. This is where experienced – and progressive – purveyors and/or practitioners really can shine, figuratively running circles around their less “background endowed” counterparts.

As marketers, we rely on our superior and lengthy experience to win and serve our clients. More important, we endeavor make certain we bring only the most applicable and suitable variety to today’s challenges.

Being and staying current is among the most vital “currency” a company has to spend in its capabilities account.