Jeff Bezos recently told shareholders that Amazon would have 10,000 robots by the end of 2014 (from just 1,400 in 2013), and that this could cut fulfillment costs for an average order by 20-40%.
Of course, customers will love the robots, too, but only because they may help them get their stuff sooner.
This Robo Revolution notwithstanding, it’s important for us to remember our prime prospects are not robots, but, rather, real people who must be attracted through our best marketing communication efforts by relating to them the benefits of doing business with us.
Communicate regularly and persuasively, in language so clear it cannot be misunderstood.
Forbes is reporting that transparency will become the most important tool of marketing.
This venerable publication points out the obvious: Consumers are going to continue to exert power and influence. But, surprisingly – at least to us at MPAZ – the idea of radical transparency is something that few brands are taking advantage of now, and most brands will fight.
They insist going forward in 2015 and beyond the best brands won’t be those with the best stories, or sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time.
Our view is this serves as a challenge we must all take to heart.
Forbes is reporting that transparency will become the most important tool of marketing.
This venerable publication points out the obvious: Consumers are going to continue to exert power and influence. But, surprisingly – at least to us at MPAZ – the idea of radical transparency is something that few brands are taking advantage of now, and most brands will fight.
They insist going forward in 2015 and beyond the best brands won’t be those with the best stories, or sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, at any given time.
Our view is this serves as a challenge we must all take to heart.
It’s been said, “two heads are better than one.”
Never has this proven more true than when it comes to planning a marketing campaign.
While having a colleague within your company to bounce things off of can be useful, tapping the expertise of a knowledgeable and objective adviser from “outside” can be crucial, paying for itself many times over.
When it comes to marketing plans, take advantage of advice – and some creativity – from a source with an experienced, independent point of view.
Have you hugged your marketing agency lately?
