Trust it marketable because it offers prospects a reason to make a purchasing decision with a relatively low level of fear and/or apprehension. It is a win/win because it provides buyers a measure of freedom and confidence in acting, and sellers a nonpareil differentiator.

It can be a win/win only if it proves to be justified and honored by the

People will be much more likely to do business with you if you give them an idea of what’s on your mind with regard to issues that may be relevant to them. Do this on a regular basis through a newsletter and/or blog and it will pay dividends. Remember, your customers and prospects are not mind readers, and your freely offered thoughts and insights may spark a win/win outcome.