My introduction easily and powerfully communicates who I am and what I do. My message is clear and memorable even to people who don’t need my services. My introduction is benefit-based, jargon-free, describes my ideal clients, their biggest problem and the solution I provide.

– With thanks to Adam Urbanski

Make sure you understand and can believe the following:

What I do and how I do it differentiates me from others and creates “top-of-mind” awareness in my chosen niche. My business is unique, so I don’t have competition. Others who offer similar services simply provide an opportunity for me to sharpen my skills, outsource overflow work and create strategic alliances.

– With thanks to Adam Urbanski

Have a “clarity statement” in mind. For instance:

I’m clear about whom my ideal clients are, what problems I solve for them and how I do it. This clarity allows me to save time, money and energy; I only contact and follow-up with people who want and appreciate my services.

– With thanks to Adam Urbanski

WOW — It’s the last quarter of the year already! Your focus should be on your 2009 strategic plan. Recite to yourself — and follow — the following standard:

“My business must be strategically driven by a long-term plan. I won’t allow myself to get distracted by “busy work”. All activities will be results-driven. I will evaluate all opportunities based on my strategic plan.”

– With thanks to Adam Urbanski