As you prepare for 2008, are you able to make the following statement?:

“I can see where my business will be in the future. I’m excited to undertake the tasks necessary to get there. When I talk about my business, people around me become enthusiastic and willingly lend their support.”

– With thanks to Adam Urbanski

Your very next marketing move should be preceded by an ability to make the following statement:

“I’m passionate about why I’m in business. What I do impacts who and what I care about. Performing my regular work activities gives me joy, re-energizes me and is my way of contributing to the world.”

– With thanks to Adam Urbanski

The ancient Chinese philosopher said:

Tell me and I’ll forget
Show me and I may remember
Involve me and I’ll understand

Check your marketing communication against this standard, and the results will amaze you.

1. Thinking that being best ensures success
  * How this can work against you.
  * How this can work for you.
2. Disregarding the power of the

Some values to live by:

I recognize that my clients buy not what I do but the value my work creates. I regularly attend training events and schedule activities that support me in learning fresh, valuable information (in- and outside of my area of expertise) so I become more indispensable to my clients. I’m clear about the value I deliver so I never hesitate to state my fees, recommend my business and ask for the job.

With thanks to Adam Urbanski

If you don