We have launched a new division under the direction of John McGinley. It is the Sponsorship Procurement Division, which assists clients who require sponsors for their projects and events. Initial emphasis will be on the motorsports industry, one in which John has extensive experience. But it soon expects to add clients in other fields. John can be reached at 602-524-0041.

Can you proclaim the following?:

All routine functions of my business are systematic; they are always done the same way and create predictable results every time. Lead generation, follow-up, keeping up clients’ files, tracking important dates, submitting proposals, sales process – I have a system for each one of those activities that allows me to complete them effectively and efficiently.

– With thanks to Adam Urbanski

It’s the last day of the year, not your life. Let’s go out there with new energy and dedication to our goals (by the way, when was the last time you checked yours?). Will maketing in the depths of a recession be more challenging? Of course, it will. But like the pro athlete we’ve seen reach new heights when his/her back is up against the wall, now it’s our turn. Allan Starr 12/31/08

Do you “measure-up” sufficiently to be able to say:

I don’t guess how well my business is doing. I have identified and regularly track specific, easy to measure performance indicators. At any point I can assess my progress against my written 90-day, six-month and one-year benchmarks.

– With thanks to Adam Urbanski

Can you say this?

My marketing strategies and activities are in line with my strengths and talents. It’s easy for me to promote my business because I love what I do, know the value I create and use only promotional activities I enjoy. I promote my business consistently and continuously and never allow the work I do for clients to break my marketing momentum.

– With thanks to Adam Urbanski

Give your overall identity system a self-exam. And remember:

… Your business identity is an extension of who you are. Be sure that all aspects of your business — from your business cards, to stationery, to Web site, to your personal appearance — present a consistent, attractive image that’s appropriate for your industry.

– With thanks to Adam Urbanski

My introduction easily and powerfully communicates who I am and what I do. My message is clear and memorable even to people who don’t need my services. My introduction is benefit-based, jargon-free, describes my ideal clients, their biggest problem and the solution I provide.

– With thanks to Adam Urbanski

Make sure you understand and can believe the following:

What I do and how I do it differentiates me from others and creates “top-of-mind” awareness in my chosen niche. My business is unique, so I don’t have competition. Others who offer similar services simply provide an opportunity for me to sharpen my skills, outsource overflow work and create strategic alliances.

– With thanks to Adam Urbanski

Have a “clarity statement” in mind. For instance:

I’m clear about whom my ideal clients are, what problems I solve for them and how I do it. This clarity allows me to save time, money and energy; I only contact and follow-up with people who want and appreciate my services.

– With thanks to Adam Urbanski

WOW — It’s the last quarter of the year already! Your focus should be on your 2009 strategic plan. Recite to yourself — and follow — the following standard:

“My business must be strategically driven by a long-term plan. I won’t allow myself to get distracted by “busy work”. All activities will be results-driven. I will evaluate all opportunities based on my strategic plan.”

– With thanks to Adam Urbanski