Trust it marketable because it offers prospects a reason to make a purchasing decision with a relatively low level of fear and/or apprehension. It is a win/win because it provides buyers a measure of freedom and confidence in acting, and sellers a nonpareil differentiator.

It can be a win/win only if it proves to be justified and honored by the

People will be much more likely to do business with you if you give them an idea of what’s on your mind with regard to issues that may be relevant to them. Do this on a regular basis through a newsletter and/or blog and it will pay dividends. Remember, your customers and prospects are not mind readers, and your freely offered thoughts and insights may spark a win/win outcome.

Recently, I heard a radio station sales manager describe his sales department

My friend, sales trainer Mike Leeds, asks,”When (they) say, ‘May I help you,’ shouldn’t they mean it?” Mike makes a good point, to wit: if your marketing efforts are successful in building “traffic,” is that “traffic” being treated like mere “traffic” — or like people who have actually called upon you for help?

As a customer of Cox Communications and Verizon (for example), I feel like their reps really want to help me when I call with a problem. How do your customer service representatives measure up in this respect?

After being a member of Linkedin for a couple of years, I recently decided to actually get involved with this venerable business/social networking site that was launched in May of 2003.

Bulletin: It works!

Let me count the ways (so far):

Reunions

Has elitism invaded the sanctum of social networking?

There it was on Facebook for all to see. A lovely and learned lady whom many of us know

The threshold for word of mouth has been lowered appreciably with the advent of social networking. This cuts both ways, but is distinctively positive when all has been said and done. That’s because we should be neither reticent to commend nor condemn when either is deserved. Both possibilities are constructive – for buyers OR sellers – especially if , in the latter case, we are on the positive side of the comment.

Treat everyone – whether they’re buying from you or selling to you – the same. You never know when that pesky salesperson you gave short shrift to was a prospect for your goods/services, as well. One personality “per customer” is all the law of face-to-face marketing allows.

If prospects don’t know you exist, they can’t send you business. Go out and join a face-to-face networking group today, and develop an active presence on Linkedin, Facebook and Twitter. The former will pay dividends – and if you’re active – a great ROI. The latter, besides being free of charge, will stimulate sales and complement your other marketing efforts. What ever you DON’T do — DON’T hide your light under a bushel basket!

Let