Can you proclaim the following?:

All routine functions of my business are systematic; they are always done the same way and create predictable results every time. Lead generation, follow-up, keeping up clients’ files, tracking important dates, submitting proposals, sales process – I have a system for each one of those activities that allows me to complete them effectively and efficiently.

– With thanks to Adam Urbanski

It’s the last day of the year, not your life. Let’s go out there with new energy and dedication to our goals (by the way, when was the last time you checked yours?). Will maketing in the depths of a recession be more challenging? Of course, it will. But like the pro athlete we’ve seen reach new heights when his/her back is up against the wall, now it’s our turn. Allan Starr 12/31/08

Do you “measure-up” sufficiently to be able to say:

I don’t guess how well my business is doing. I have identified and regularly track specific, easy to measure performance indicators. At any point I can assess my progress against my written 90-day, six-month and one-year benchmarks.

– With thanks to Adam Urbanski

Can you say this?

My marketing strategies and activities are in line with my strengths and talents. It’s easy for me to promote my business because I love what I do, know the value I create and use only promotional activities I enjoy. I promote my business consistently and continuously and never allow the work I do for clients to break my marketing momentum.

– With thanks to Adam Urbanski

Give your overall identity system a self-exam. And remember:

… Your business identity is an extension of who you are. Be sure that all aspects of your business — from your business cards, to stationery, to Web site, to your personal appearance — present a consistent, attractive image that’s appropriate for your industry.

– With thanks to Adam Urbanski