In the early ’90s a Website was something of a novelty. As the millenium dawned, it became a must, but it almost seemed sufficient just to have an adequate site. Then, people started to make them better and easier to use. Nowadays, the state of the art is nearly spectacular. But, strangely, companies have been slow to recognize  and apply effective techniques to attract more visitors. Indeed a fine Website is like a smile in the dark . . . it’s nice, but nobody sees it.